Corporate Identity and Branding
Oman Environmental Services Holding Company S.A.O.C "be'ah" was established in 2007. In 2009, Royal Decree No. 46/2009, granted be'ah the mandate and the legal status as the entity responsible for solid waste management in the Sultanate of Oman.
Be'ah strives towards a vision to conserve the environment of a beautiful Oman for future generations. be'ah's main objectives are to control environmental damage incurred during traditional waste dumping processes; structure the waste sector and its related services in a sustainable manner; develop the industry; and support the economy.
Within this umbrella, be'ah works on moving towards sustainable waste management practices as per the international standards by establishing the required infrastructure, restructure the municipal waste collection services and improve public awareness of waste management.
Royal Decree No 46/2009
Royal Decree No.46/2009 in connection with management and operation of Waste Sector by Oman Holding Company for Environment Services SAOC was published on 9 August 2009.
Oman Holding Company for Environment Services SAOC an (Omani Closed Stock Company fully owned by the government) undertakes implementation of the government's policy with regard to the waste sector, management and operation of the sector's activities in accordance with the sector's strategy being planned by the National Economy Ministry.
The company, as to accomplish its missions, may establish its subsidiary companies or contribute with the private sector to establish joint companies in accordance with the Provisions of the Commercial Companies.
All assets and liabilities of authorities with the waste sector shall be transferred to the company as per its needs and timetable. The assets shall be evaluated with nominal value of RO1.
Employees working in the waste sector shall be transferred to the company and its subsidiaries as per its needs, timetable and provisions of the Privatisation Law.
The company shall raise its annual budget including budgets of its subsidiary companies to the Finance Ministry for approval.
The company shall be exempted from the Income Tax for five years starting from the date of issue of this decree and can be renewed not more than five years, if necessity arises, as per enforced procedures.
The Minister of National Economy shall issue the relevant decisions for implementation of this decree.
"Conserving the environment of our beautiful Oman for our future generations” is the foundation upon which we stand and where our vision extends. It is manifested in every decision we make or action we conduct within our company. We are joining forces and combining efforts with all individuals who gave away their hearts to this beautiful country which produced an extraordinary and distinctive generation as distinct as the wisdom of a visionary and phenomenal leader, His Majesty Sultan Qaboos bin Said, may God save and protect him. A generation passionately inspired by His Majesty's love for the land of Oman, its people, and its environment in building every corner of the country. We, at be’ah, have come a long way in building the solid waste management sector. A sector considered as an initial stepping-stone for all other sectors to build a sustainable economy that effectively balances our environmental aspiration, with the financial, operational, and technical capacities and capabilities; while considering the society’s needs from all aspects. With this concept, we collaborate with our fellow citizens in all other sectors in developing our country’s economy while conserving its integrity and sustaining its components.
From this standpoint, the first phase of be'ah's journey is focused on establishing the required infrastructure which is based on high international environmental standards. And also focuses on restructuring the sector by implementing the best waste management practices focusing initially on reducing the generated amount of waste followed by reusing, recycling, and recovering the value from waste and finally disposing the remaining of it safely.
A major challenge that lies ahead for be'ah at this stage is to inhibit current waste disposal practices and close down all traditional dumpsites that are spread around the Sultanate and are having a significant impact on the environment and society. be’ah aims to close these dumpsites by the first quarter of 2016. In addition, be'ah has put a plan to expedite the rehabilitation and remediation processes of all these dumpsites.
The development of this sector can only be achieved through a highly qualified workforce that is equipped with success elements and principles, clarity of vision, and a strong belief in and passion for be’ah’s vision of conserving the environment of our beautiful Oman for future generations. However, due to the scarcity of qualified workforce in this sector, be’ah undertook the responsibility to develop and empower Omani cadre to become the core element in driving the restructuring of this sector as per international environmental standards.
Last but not least, we are certain that be’ah’s success in achieving His Majesty’s and the government’s vision in conserving the environment would be fully accomplished by combining the efforts of all concerned parties and individuals in this giving country."
Together we develop the Waste Management sector in Oman by providing safe, efficient and the most economically and environmentally sustainableservices in innovative ways - thereby contributing to the overall economy.
be’ah operates under four main objectives: